Integration and cross-utilization of digital platforms
The Walt Disney Company wanted an interactive online experience to increase the impact of their 2009 What Will You Celebrate marketing campaign. They selected Design Reactor for our technical expertise and legacy work with Disney using digital platforms. We showcased Disney characters
and imagery with 3D motion graphics, delivering an emotional connection online with several target audiences. We designed custom applications to increase customer engagement through promotional videos, content downloads, and vacation planning in multiple
languages. This dynamic online system enabled easy updates throughout the campaign for the Disney marketing team. The end result was ongoing campaign optimization and increased customer acquisition.
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